About Us

Founded in 1969, Strand Hospitality Services began as a developer/owner of full-service Holiday Inn resorts. From there, the hotel management company grew via third-party management. Today, Strand Hospitality focuses on developing, investing and operating properties as well as servicing for third-party management contracts. The company specializes in the two to four-star hotel segments among many segment types of hotels and is approved to operate hotels under all the leading hotel brand families, including Marriott, Hilton, InterContinental Hotel Group, and Wyndham. Strand Hospitality Services supports operations centers in Charlotte, Myrtle Beach and Atlanta

Strand Hospitality Core Values
Strand-Built to Last


Strand Hospitality's parent company, Pharr, a Family of Companies, encompasses a unique, family owned group of five companies with a clear commitment to innovation, demonstrated excellence across industries, community involvement and diverse corporate offerings.  Our family-owned company's extraordinary dedication to serving clients has created the support for innovation to flourish across Pharr's diverse businesses. And all this visionary thinking stems from a deep-rooted family culture that values relationships and empowers people. Bold, energetic and innovative, Pharr can move forward as a family of companies driven by innovation and committed to the values that make it possible.

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