Hotel Sales Culture

At Strand Hospitality Services, we are customer-oriented sellers. 

  • Customer-oriented behavior is linked to sales performance
  • We balance the best interests of the customer and hotel
  • Customer service experience is paramount
  • We are the first to respond to customer requests
  • We follow-up with customers same day

We are relationship builders. 

  • The seller's relationship with the client affects his perception of the hotel
  • Customers buy from people they like and trust
  • The seller must create a genuine rapport with the client
  • The seller must cultivate personal connections with clients
  • We nurture long-term, profitable relationships

We create and deliver value.

  • The seller who creates value wins the business
  • The seller must apply solutions to customer problems
  • The seller generates new solutions for ongoing customer problems

We drive revenue.

  • The #1 goal of the sales associate is to generate revenue
  • If the activity doesn't drive revenue, it is not a priority

We understand client's needs. 

  • The seller demonstrates that they understand client needs
  • The seller understands the client's problems and objectives

We collaborate with clients. 

  • Clients are more likely to buy from sellers who help them achieve a goal
  • We are responsive, proactive, and easy to buy from

We are a team-selling organization. 

  • Everybody sells
  • Front-desk associates are sales advocates
  • GM's and Regional Directors help close business

We alleviate risk.

  • Customers are cautious and averse to taking risks
  • The seller must build solutions that minimize risk

We are accountable.

  • We deliver results based on sales activity generated
  • Our performance is measured through sales audits
  • We strive to meet activity and production goals
  • We are responsible for our actions and time management

We demonstrate professionalism.

  • We are professional in our appearance and etiquette
  • Our written and spoken communication demonstrates professionalism